Shopping in Amsterdam Dam square area

Amsterdam I 1
The first route through Amsterdam started at the Dam square in a department store called The Bijenkorf which means beehive. As you all know what department stores look like, not many picture of that. 😉
If later, you want to view this post again, you can find it under the tab “Amsterdam” in the top navigation. This is where  all posts tempting you to join me in a long (shopping) weekend in Amsterdam are stored.

You can see on the little map which route we walked. “We” means me and my husband Ron for this first route. On the next routes girlfriends accompanied me.
Amsterdam Dam square area map2
The weather was not all that good at the beginning of the first day. In order to paint you a realistic picture, this is what Amsterdam looks like in the rain. And yes, bicycles everywhere. As you will see in nearly every streetview.
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The picture below was taken in The Bijenkorf department store and shows you my shopping outfit. Sensible flat boots with support soles in them, Dan’s necklace and a big shopper to hold the umbrella and any lovely things I might pick up along the way (…..).  The hand on my jacket is to cover up the loss of my button in the parking…. (found it again).
We went for coffee with a plate full of chocolates (I can go wild you know). The cocoa, which they used to make a pretty picture of the plate, covered my white jeans. Not a pretty picture. Some water got rid of most of it though.
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And on we went to a beautiful shopping centre called Magna Plaza. Unfortunately there are only a few nice shops there.
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There is a lovely shop called Stilla with clothes, bags and jewellery. See this link for the collection.
Amsterdam I 027On to the next shop for more jewellery: City Fashion.Amsterdam I 030

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Back across the Dam square where this street artist kept an amazing balance. See his pink tie?
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Through the Damstraat and over the bridge called Varkenssluis (meaning pig lock… don’t ask me why)
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Where ever you go you will see these kind of views like above and below.
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We arrived at Capsicum, Oude Hoogstraat 1, a shop on a corner that sells natural fibers. Like the felt orange stole in the window or the 100% cotton bathrobe which I could not resist. Especially not because Ron thought this robe would be such an improvement on “that worn-out excuse for a bathrobe you are wearing on a Sunday morning”. Who can resist such a recommendation? So I bought it. When I got home and unpacked it, Ron had put the money for it in the parcel. Sweet, sweet man.
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Capsicum also has three dimensional material called Waves and beautiful delicate scarfs. See this link for more products and information. The black stole with red flowers below (folded) is completely covered with beads. It was so lovely and cost € 175 ($ 237 / 147 E pounds) in the sale. Unfortunately I never have an opportunity to wear it so it is still there.
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We walked along the Oude Hoogstraat over a bridge (lots of bridges and canals in Amsterdam)
Amsterdam I 109with a view of the Nieuwmarkt (New market). At the top of the picture below the Waag (scales) where they weighed things in the old day. Originally it was a town gate
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This lovely little hat shop is in the Nieuwe Hoogstraat and I took a photo especially for Judith (Style Crone) to get her over here in May or September too. 
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Again a few lovely pictures of Amsterdam as we moved along from Nieuwe Hoogstraat to Sint Anthoniebreestraat
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Amsterdam I 134In Sint Anthoniebreestraat we saw a shop called Riele at number 128. The mannequin in the window was dressed in tartan and I asked whether it was Vivienne Westwood. It was not, but they did sell Vivienne (the checked trousers and skirt the lady is holding up)
TartanFrom Sint Anthoniebreestraat over a bridge and through Ververstraat
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Amsterdam I 139From Ververstraat to Staalstraat. At number 13 is Naturalis op de Dijk (I won’t bother to translate that) a shoe shop with unusual shoes which temptation I resisted. For once. 
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And another canal (really this one is different from the ones you saw before. You can check it).
In the church you see in the distance (Zuiderkerk), Rembrandt painted the Nachtwacht (Night Watch) as the painting was too big for his studio
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In the photos below you can see an attempt to copy the Pont Neuf in Paris, by attaching locks onto a bridge. Makes a pretty picture
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Locks on the other side of the bridge too. (At the left in the photo.)
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At number 7B in the Staalstraat is a very interesting design shop called Droog (means “dry”). First some pictures of design stuff (here are the knitted plastic boots again)
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And they have a basement with designer vintage (the Paris stuff as well) from the sixties and seventies.
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The bracelet you see below is by Dior
Amsterdam I 168And the last stop was at a contemporary jewellery designer shop called Beaufort at Grimburgwal 11.
Have a look at better photos than mine on their website
Amsterdam I 188That concludes route 1 through Amsterdam. We had potato stew with sour kraut for diner. 😆
Rest assured that none of these shops paid me or asked me to feature them. I do not “do” commercial.
I am just showing these pictures to tempt you to come to Amsterdam in May or September. See my previous post about this.

Was it too much? Please let me know what you think and be honest.





  1. 30 September 2013 / 09:26

    Lovely green jacket with a pop of red.
    What a great trip I had through your pics, dear Greetje.

    • Greetje
      30 September 2013 / 21:47

      Glad I was able to amuse you. I think I will post these things once a month. Good idea? Or too much?

    • Greetje
      30 September 2013 / 21:49

      The colour green of the jacket is far brighter and deeper (saturated??) in real life. It just does not photograph well. (Or I need more skills…). Glad you liked the tour. More coming up (once a month?)

  2. 30 September 2013 / 19:11

    I love the post, I love Amsterdam and I love your look. The stores look fantastic and the streets of Amsterdam are beautiful and cozy. I like your look with this beautiful white green jacket, is a very bright and stylish look. The red bag gives great strength to the styling.

    • Greetje
      30 September 2013 / 21:51

      I have thoroughly enjoyed making the tours and making this post. I love Amsterdam too. I don’t live there anymore and miss it like crazy. Especially the humour. Amsterdam people are famous for their particular kind of humour. My kind of humour.
      And as far as the outfit goes… I am getting a bit better in combining the unexpected. Still taking babysteps.

  3. 30 September 2013 / 22:26

    Wow, this is a reminder of the fabulous trip I had to Amsterdam a couple of years ago. It was amazing to see familiar streets and shops we walked through at that time. It just brings it all back. You look great in your green jacket and I love the red bag, such a stunning combination.
    Great article and good luck with the tours.

    • Greetje
      1 October 2013 / 06:02

      Would have loved to have have you on that tour too.

  4. 30 September 2013 / 22:42

    Your post with all those wonderful photos is a really temptation! The shopping centre seems very big. Funny that there are just a few nice shops in it! Every corner of Amsterdam looks neat and lovable. I like big cities under the rain and I find they have a special atmosphere in autumn.You look great:bright colours are so nice on you and your smile adds extra bright to you!!

    I love chocolate too, with or without coffee…

    • Greetje
      1 October 2013 / 06:04

      Thanks Dan. I will do my utmost to tempt you. I am planning on publishing such an article every month.

  5. 1 October 2013 / 04:33

    What a great tour of the city! Looks like so many interesting places to explore. Intriguing to see the canals. Do most people ride a bike, can you drive a car or is walking the best way to get around like in New York? The jewelry store in the last few pictures looks divine. This green jacket is so attractive on you! I was watching one in a store here, but I missed it on clearance. Your white pants make a lovely contrast.

    blue hue wonderland

    • Greetje
      1 October 2013 / 06:07

      Thank you Ann. The green of the jacket is as a matter of fact much brighter and deeper, but my camera won’t capture that (I am still a beginner).
      And yes everybody rides a bike. Walking could also be done but for longer stretches, a bike is better. And you can drive a car too. Just need quite a bit of money to park it (so expensive in cities).

  6. Marianne
    1 October 2013 / 12:53

    Since I can not follow you on the trips coming year I am already enjoying my virtual windowshopping in Amsterdam. I haven’t been shopping in Amsterdam for at least 25 years and I was born and grew up there . It is like getting to know the city all over again. Thank you for that, I think you missed your calling you should have been a guide. By the way your green jacket is still one of your best purchase you made. Looking good girl.

    • Greetje
      1 October 2013 / 18:09

      There is more to come next month. Glad you are enjoying it.

  7. Rosemary
    1 October 2013 / 21:52

    Greetja, it is SO BEAUTIFUL. How I love Amsterdam! It’s been such a long time since I have been there that it sort of went to the back of my mind.

    Everything about it is lovely, but I especially like the shopping. I am really looking forward to coming over to visit and “do the town” with you and some other bloggers.

    Your post is not too long, or too short. It is JUST RIGHT!

    Cheers from England,
    Rosemary from

    • Greetje
      1 October 2013 / 22:21

      Oh thank you so much. I really enjoy making these kind of posts. But I am not sure whether they are appreciated by my visitors. So a positive comment makes me very happy.
      Glad to hear you are game for next year.

  8. 2 October 2013 / 05:35

    You are indeed a temptress! The hats in the hat shop are very enticing, as are all of your photos of Amsterdam. What a gorgeous city. You must be a travel guide at heart, and are dressed perfectly for the part.

    Thank you so much for linking up to Hat Attack

    • Greetje
      2 October 2013 / 07:48

      I will continue to do my best to tempt you. And perhaps I am a travel guide by heart. I remember applying for that job when I was 17 (did not get it… too young).

  9. 2 October 2013 / 07:02

    Great tour Greetje. Even I am discovering some new places. I plan to come to The Netherlands for much longer this summer and I want to do every single one of them! Looking forward to the next tour! Great outfit also!

    • Greetje
      2 October 2013 / 07:49

      You can always find the articles in my top navigation in the tab Amsterdam. And I am looking forward to your visit next summer. Why not start it in the beginning of May haha.

  10. 2 October 2013 / 22:10

    I sooo want to visit Amsterdam!

    Popped by from Hat Attack #3.

    • Greetje
      3 October 2013 / 05:58

      You are welcome….

  11. 3 October 2013 / 08:19

    Greetje, your city shopping tour is really tempting. Not sponsored by the shop owners but probably by the local tourist office 😉
    Beautiful views indeed and very charming streets and houses. Thank you for showing us around!

    I love your first photo!

    Annette | Lady of Style

    • Greetje
      3 October 2013 / 19:29

      I am waiting for offers from the Amsterdam Tourist Office haha. I love this city where I used to live for 10 years.
      And I would certainly like it a lot when you would come over as well.

    • Greetje
      4 October 2013 / 09:39

      I have these marvelous times all the time. As I only live 20 minutes away from all these pretty things. But I like to show you around in May or September.

  12. elle
    4 October 2013 / 01:47

    Thanks for this amazing tour! This pictures are splendid, the canals are just beautiful and the shopping pics…just heaven. (those beaded scarves and the last photos of jewelry… amazing,)
    You look great in crisp white and apple green!
    XX, Elle

    • Greetje
      4 October 2013 / 09:40

      Oh yes, those beaded scarfs are you. You probably have the opportunity to wear them as well.

  13. 6 October 2013 / 05:24

    What a chic shopping outfit!

    And I adore city center Amsterdam – so many beautiful buildings, houseboats and other things to look at!

    • Greetje
      6 October 2013 / 09:50

      You may think it is a chic outfit, but it is also very comfortable. And you are right about Amsterdam, it is a great city. I plan on doing one of these posts on different routes once a month. If you missed one, check in the top navigation under Amsterdam.

  14. 6 October 2013 / 11:03

    No, it was not too much for me. I know and love Amsterdam, as do you. Great article, with beautiful pics and interesting shops and items. Good step on your temptation mission!

    • Greetje
      6 October 2013 / 13:29

      Would be so nice if you were able to join too. Who knows.. It is still some time to go: May or September.

  15. 6 October 2013 / 15:11

    September would work perfectly for me.

    • Greetje
      6 October 2013 / 20:40

      Goodness knows what happens in the meantime, but on the other hand, time flies. Hope to meet you in September. Would be great.

  16. Happiness at Mid Life
    6 October 2013 / 21:08

    Fun shopping trip! I love this feature because the offerings are so different from what I see at in the U.S. Those yellow shoes are very futuristic looking!

    BTW, whenever I wear white, I always spill on it too. How do you keep your white boots in such tip top shape?


    • Greetje
      6 October 2013 / 22:08

      I take very good care of them. And when there are stripes on them or damages, I take them to my cobbler straight away.
      I will do a shopping tour post once every month. Different routes of course.

      • Happiness at Mid Life
        7 October 2013 / 09:26

        You are so good at taking care of your shoes! I am way to lazy and probably why I don’t own any white shoes.

  17. 6 October 2013 / 21:52

    Greetje, What an incredible tour guide you are. Every stop looks so engaging, and let’s not forget to mention how fashionable you, as a tour guide are. You look absolutely fabulous and happy. I seriously want to feel that beautiful robe, it looks amazing.

    • Greetje
      6 October 2013 / 22:09

      The robe is just cotton, nothing special, but it looks very nice. How on earth do you find the time to comment on blogs while touring through Europe???? But thanks ever so much.

  18. Ginkgo
    9 October 2013 / 07:11

    What a wonderful idea, I would love to join you for a shopping day in Amsterdam! Last year my husband and I visited and I wandered around on my own shopping tour, managing to miss the department store on the Dam square, but did find my way into Stilla and bought a UBU Paris ring. Also saw some elegant boutiques with beautiful handbags and would have like to have brought some of those home with me.

    • Greetje
      9 October 2013 / 07:39

      You are welcome Ginko. Would you like to come in May or September? I am now trying to make a (little) list.

    • Greetje
      9 October 2013 / 13:28

      Yep, lots of good stuff in Amsterdam for a fashion lover.

  19. 13 October 2013 / 16:34

    Lovely trip in beautiful Amsterdam. I enjoyed the pictures. You look very good, it’s a good combination – white, red, green. A relaxed and at the same time sophisticated look. Thank you for visiting my blog.

    • Greetje
      13 October 2013 / 18:19

      Visiting other blogs inspires. My style has changed quite a bit since I blog. I will post a different shopping tour through Amsterdam every month. Next one is October 28.

  20. Marc Coster
    27 November 2013 / 12:50

    Street artist Dam Square.

    He leans on his troller

    That s his secret.

    Good work!

    Greetings from Dam Square, Amsterdam Netherlands.

    Google: photos of indiemaxxx_111
    indiemaxxx_111 photostream.

    Marc Coster = indiemaxxx_111
    (street artist)

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